Renting your email list is much more challenging these days than renting your postal list.  Many variables need to be considered such as compliance, list attrition and the traditional act of handing over email addresses to an advertiser is contrary to industry best practice and may violate your corporate privacy policy.  To efficiently and ethically monetize your email list, you need to incorporate best permission as well as best technical practices.

Even though successful and ethical email list rental is premised on permission, email volume from third-party advertisers must be kept relevant and at tolerable levels to avoid list attrition.   In addition to a robust preference and permission management engine, eLoop includes a feature called Global Limits and Forecasting developed especially for ethical email list rental.  This feature allows the marketer to put weekly, monthly and annual volume limits on specific lists preventing subscribers from being overwhelmed with third-party advertising messages.  It also provides a forecasting features where you can see exactly how much volume is left for a given time period so you don’t “over sell” your email volume inventory.