Danielle (Dani) Ashery is Vice President of Client Services and is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful.

What Does Goldilocks And Clustering Algorithms Have to Do With Content?

What Does Goldilocks And Clustering Algorithms Have to Do With Content?

As publishers, we’re obsessed with content relevance. However, with audience fragmentation it has become quite the challenge to remain relevant since multiple audiences often exist on a publisher’s list. Although there’s  a lot of interest overlap, it’s difficult to hold the interest of an entire audience without losing the attention of a few.

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2301 Hits

Over 50% of your subscribers don't engage past the first two stories

Over 50% of your subscribers don't engage past the first two stories

Gold Lasso conducted an email engagement study with 32 publishers that send one column newsletters.  Our findings concluded that the majority of newsletter clicks happens on the first two stories, with almost half going to the top story.  This interesting statistic repudiates the idea of "the more content the better," and should encourage publishers to shorten their email communications.  

In my last post we talked about the D.A.R.T. framework used to mold subscriber’s engagement. Although Design, as discussed, is the heaviest variable in training your subscriber’s to engage, the three other pieces of the puzzle are crucial as well. 

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1905 Hits

If Publishers Do This, The Money Will Roll In

If Publishers Do This, The Money Will Roll In

Everyone knows that the key to any successful email program is subscriber engagement. The same goes for email monetization. The challenge lies in training your subscribers to engage, not just "skim" through your emails without any action. Ensuring your subscribers click is paramount to your monetization success. Subscribers should know exactly where to locate value quickly and click on it. 

When you do not provide constant and multiple ways to engage, you are leaving money on the table. There are four main components required to train your subscriber's to engage. It's easy to remember them, D.A.R.T. 

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2628 Hits

What’s Your Type? …of Email Monetization that is.

What’s Your Type? …of Email Monetization that is.

Last week we talked about the Email Monetization Model as a whole. Now, let's look at the three Types of Monetization. 

First, we've got Display Advertising, the most basic and easiest way to monetize your email newsletters. Display ads are based on IAB standards and advertisers usually have ad units ready to go. The two best IAB banner ad sizes for design and performance in email are 300x250 and 728x90. 

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1865 Hits

The Email Monetization Model

The Email Monetization Model

Successful email monetization is not an afterthought or separate function of email content development and operations. Maximizing email monetization is dependent on how well it’s integrated into your overall email newsletter strategy. With a well executed monetization strategy, your subscribers should view content and advertising equally.  In other words, your goal for email monetization should be for your subscribers to value advertising as much as they value your content.  This is obviously easier said than done.  However, with a few tricks and and quality effort, you can create a great inbox experience greatly evening subscriber optics of content vs. advertising.  

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1796 Hits
The Email Monetization Playbook
Email Monetization Playbook
69 Must Scan Pages For Publishers!

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Email Monetization Playbook
69 Must Scan Pages For Publishers!