Danielle (Dani) Ashery is Vice President of Client Services and is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful.

Should You Create a Mobile App? The Publisher’s Checklist

Should You Create a Mobile App? The Publisher’s Checklist

The world has gone mobile-crazy. (And with the advent of Pokemon Go, the craziness is clearly visible.)

Publishers want to catch them too.

No, not Pokemon. Mobile users. And the weapon of choice has been mobile apps.

How hard could it be? Develop an app, get your readers to download it, and you’ll be enshrined on their homescreens, beckoning them tantalizingly to open and read. Captive audience, anyone?

Except, unfortunately, it doesn’t work that way. Many good publishers have gone that route, and eventually withdrew their mobile apps.

How about you? Should YOUR publishing company build a mobile app? If you can answer yes to the following 5 questions, you may have a shot at success. If not - better to invest the resources in your mobile website

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4687 Hits

Why do Publishers Have a Love/Hate Relationship with Facebook?

Why do Publishers Have a Love/Hate Relationship with Facebook?

What’s the best way to get heavy foot traffic to your new cafe in New York City?

a) Rent a property right next to major tourist attractions and build your cafe there
b) Buy a property out of the way of tourist attractions and build your cafe there

(Yes, obviously buying a property next to major tourist attractions would be the best move, but you don’t have that kind of money.)

Here we face the dilemma of the “long short road” and the “short long road.”

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  4587 Hits
4587 Hits

Case Study: Fastest Growing Food Content Publisher Eliminates ESP Bill and Boosts Revenue With Native Ads

Case Study: Fastest Growing Food Content Publisher Eliminates ESP Bill and Boosts Revenue With Native Ads

The Publisher

Spanfeller Media Group (SMG) is a fast growth media company, headed up by Jim Spanfeller, former CEO of Forbes. The Daily Meal (TDM) was the first site launched by SMG in the early months of 2011. Since then it has proven to be one of the fastest growing content sites ever and the fastest growing site within the food sphere.

The Situation

As an online publisher that is constantly producing content for distribution, The Daily Meal was manually compiling newsletters several times per day to distribute to their subscribers. This was time-consuming, resource intensive, and the furthest thing from automated. There was also no monetization effort in place which left TDM feeling like they were leaving money on the table every single day. Jim Spanfeller created an in-house solution--he assembled two teams: one team to search for automation options for their daily email distribution, and another team to look into monetization opportunities. Little did he know that they could find solutions to both at Gold Lasso. 

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2656 Hits

Designing for Mobile Can Boost Your Bucks

Designing for Mobile Can Boost Your Bucks

According to to Litmus “Email Analytics”, 55% of all email is opened on mobile devices. It’s time for publishers to face the fact that information is being consumed more on the go, and email that is not designed for the mobile world first is doomed for failure.

User Experience
It’s all about the user experience. Understanding what is pleasing to the eye and attention-grabbing to subscribers is vital. There is a lot to be learned from the layout of the email design and how it is interpreted -- to ensure a second glance and not an immediate dump into the trash.

For starters, it’s imperative to create a responsive design that will optimize viewer traffic. We’re all familiar with responsive web design, and email is no stranger to this veneer. The methods to generate responsive email design are practically scientific. A effortless change of the font size, layout, adding padding, modifying color, navigation, scaling of images, hierarchy, and alteration of content can make all the difference. 

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2391 Hits

Too many publishers are still not doing these simple things to automate their email

Too many publishers are still not doing these simple things to automate their email

The buzz word of the year is most definitely automation. Everyone uses it, in almost every industry. Of course, I can only speak for the email technology industry where automation has reached new heights. Automation features in email are now available to even the smallest of publishers. The cost to automate email newsletters has dropped substantially, leaving no excuse NOT to automate.

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The Email Monetization Playbook
Email Monetization Playbook
69 Must Scan Pages For Publishers!

Please publish modules in offcanvas position.

Email Monetization Playbook
69 Must Scan Pages For Publishers!