Native advertising is a tough nut to crack. It’s not just black and white. While it is one of the fastest growing advertising segments, a lot of publishers are still in the dark when it comes to the wide spectrum of native advertising. 

By definition, native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Native advertising is NOT content marketing. There’s a big difference. Content marketing is a type of advertising message while native advertising, is a type of distribution.

Ongoing customer acquisition activities are a necessity of every business big and small. For some, pivoting customer acquisition strategies can seem overwhelming. However, just keep in mind the below three things while creating the underpinnings of your new strategy in addition to increasing your productivity and ROI:

1. Think value when looking for customers. Never mind worrying about how much each lead costs, but rather have your long-term goals in mind. If you are being stingy on your marketing budget when it comes to purchasing leads, it can really have a negative effect on your long-term customer acquisition plan. Instead, keep the value of each customer you obtain in mind and how that will impact your business over time. Although it might cost more in up-front costs to obtain quality leads, it is worth it in the long haul for your business.

2. Continue to test. Increasingly, there are new marketing strategies coming about that will enable you to track your efforts and how effective they are as well as any resources you have used. Although testing does not necessarily increase your customer base, it does reduce the costs of obtaining new customers, and lengthens your campaign run, so you can see more results.

3. Keep your current customers happy. When your customers have a good experience with your products and services, they are more inclined to spread the word about them to friends and family. Keeping your current customers satisfied will do wonders for your customer acquisition marketing campaigns since customers who are happy do a couple of things; they return and they refer.

Contact us here at RegReady for more information on acquisition marketing and increasing your customer base.

Acquisition marketing is another trite marketing term for getting new business. Every resource used to acquire new customers through marketing, whether it is a paid website or relationship building, falls into the acquisition net. A company using this type of marketing is simply acquiring customers through whatever marketing means necessary.

This might seem simple enough, but acquisition marketing doesn't stop at focusing on growth. An acquisition marketer must always be be on their "A" game acquiring new knowledge. This type of marketing moves beyond researching who uses the company's products; the marketer is also learning as much as possible about the industry as a whole. Companies similar to the one with which the marketer works are of utmost importance. The marketer must always know what the other companies are doing in regards to advertising then must proceed to learn how to do it better. Keeping an eye on the competition will help align the needs of the current market with the business goals to help an acquisition marketer stay on top of necessary advertising.

Looking to the future is the final big step in acquisition marketing that will help line up the company goals with the marketing strategies. The marketer or marketing team needs to have a vision for their own department. Where will marketing be in a year or two? Will they remain in a position to continually help the growth of the company? The future of the marketing team is as important as the future of the company in terms of growth. If the marketer or marketing team does not have a plan to help the company reach its growth potential, the reasons to continue with acquisition marketing diminish.