The From Line

Sending, Managing & Monetizing Email

Yotam Derfler serves as Vice President of Business Development. He is responsible for sales and publisher development for Gold Lasso.

What Degree of Native is Right for Your Audience?

What Degree of Native is Right for Your Audience?

Native advertising is a tough nut to crack. It’s not just black and white. While it is one of the fastest growing advertising segments, a lot of publishers are still in the dark when it comes to the wide spectrum of native advertising. 

By definition, native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Native advertising is NOT content marketing. There’s a big difference. Content marketing is a type of advertising message while native advertising, is a type of distribution.


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Why Companies Need to Build an Opt-in Marketing Lists

Permission based marketing campaigns require that potential consumers give your their permission before directly marketing to them. Opt-in marketing is a branch of permission marketing that is most widely known for its application toward email campaigns. The term "opt in" itself means that a contact has agreed to receive information from you. This is an important aspect of email marketing.

Clients that opt-in to receive messages from your company are more likely to be interested in your products. Getting your contacts to agree to receive information from you on a regular basis is the first step in establishing a customer base.

Companies that use a permission based approach toward marketing are 200% more likely to convert contacts into sales. Opt-in marketing lists are filled with people that have already expressed a personal interest in your product or service. On top of that, your contacts are more likely to identify with your brand over time. The familiarity of your brand will build trust. As more people are familiar with a trusted brand, sales of their product or service are bound to climb.
Adding an opt-in email subscription sign up link to your page adds value to your blog or website. This approach allows you to stay in contact with website visitors since the have already expressed interest in your product or service simply by visiting your page. Opt-in marketing campaigns also allow website visitors the opportunity to learn more about your company and it’s approach before making a purchase decision.    

Moreover, Opt-in marketing lists are naturally generated by the intergration of social media networks. Social media has grown into an international platform for business and social exchange. The amount of sales that are generated from social media can determine the success or failure of entire companies.

Companies that build a strong presence in social media are in a perfect position to capitalize on opt-in marketing. Adding an email sign-up box to your social media pages or posting a signup link for your friends can greatly increase the success of your venture. By integrating your opt-in marketing campaign into your social activities, you gain the opportunity to interact with people that are truly interested in your product.

To learn more about how opt-in marketing campaigns can be beneficial to the growth of your company contact us.


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Three Customer Acquisition Tips to Help Grow Your Customer Base

Ongoing customer acquisition activities are a necessity of every business big and small. For some, pivoting customer acquisition strategies can seem overwhelming. However, just keep in mind the below three things while creating the underpinnings of your new strategy in addition to increasing your productivity and ROI:

1. Think value when looking for customers. Never mind worrying about how much each lead costs, but rather have your long-term goals in mind. If you are being stingy on your marketing budget when it comes to purchasing leads, it can really have a negative effect on your long-term customer acquisition plan. Instead, keep the value of each customer you obtain in mind and how that will impact your business over time. Although it might cost more in up-front costs to obtain quality leads, it is worth it in the long haul for your business.

2. Continue to test. Increasingly, there are new marketing strategies coming about that will enable you to track your efforts and how effective they are as well as any resources you have used. Although testing does not necessarily increase your customer base, it does reduce the costs of obtaining new customers, and lengthens your campaign run, so you can see more results.

3. Keep your current customers happy. When your customers have a good experience with your products and services, they are more inclined to spread the word about them to friends and family. Keeping your current customers satisfied will do wonders for your customer acquisition marketing campaigns since customers who are happy do a couple of things; they return and they refer.

Contact us here at RegReady for more information on acquisition marketing and increasing your customer base.


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Acquisition marketing is the same - but it's different too!

Acquisition marketing is another trite marketing term for getting new business. Every resource used to acquire new customers through marketing, whether it is a paid website or relationship building, falls into the acquisition net. A company using this type of marketing is simply acquiring customers through whatever marketing means necessary.

This might seem simple enough, but acquisition marketing doesn't stop at focusing on growth. An acquisition marketer must always be be on their "A" game acquiring new knowledge. This type of marketing moves beyond researching who uses the company's products; the marketer is also learning as much as possible about the industry as a whole. Companies similar to the one with which the marketer works are of utmost importance. The marketer must always know what the other companies are doing in regards to advertising then must proceed to learn how to do it better. Keeping an eye on the competition will help align the needs of the current market with the business goals to help an acquisition marketer stay on top of necessary advertising.

Looking to the future is the final big step in acquisition marketing that will help line up the company goals with the marketing strategies. The marketer or marketing team needs to have a vision for their own department. Where will marketing be in a year or two? Will they remain in a position to continually help the growth of the company? The future of the marketing team is as important as the future of the company in terms of growth. If the marketer or marketing team does not have a plan to help the company reach its growth potential, the reasons to continue with acquisition marketing diminish.


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Three Quick Tips for Content-Based Lead Gen

One sure fire way to improve your lead generation is by publishing online content. This can be in the form of blog that you host. It can also be on a social networking site, such as Facebook or LinkedIn. However, there are some basic principles that you should follow when delivering content to potential customers.

What follows are 3 simple tips for lead generation with online content.

1.  Keep it timely. Make sure that your content is in line with contemporary thought and contemporary news. There's not much that will turn people away from an online posting more than something that is as stale as last week's newspaper. Your content should be as fresh, relevant, and noteworthy.

2.  Don't sell. This may seem like a contradiction, but it might be the best kept secret about producing online content. Don't try to sell your services. What you want to do instead is to speak to your target market and explain their problems while providing helpful advice. It's a way to establish yourself not only as someone who is knowledgeable about your discipline, but also as someone who can help.

3.  Keep it frequent. Make sure that you are posting content periodically, preferably at least once a week. This is how you stay consistently in front of your target market. To build yourself as a brand, you'll need what every other brand needs: brand name recognition. An excellent way to do that is with frequent, relevant updates specific to the industry that you serve.

If you're interested in learning more about growing lead growth, feel free to contact us. We'll be happy to provide you with further insights. 


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