The From Line

Sending, Managing & Monetizing Email

Yotam Derfler serves as Vice President of Business Development. He is responsible for sales and publisher development for Gold Lasso.

Marketers Split on Whether Online Tracking is Ethical

Marketers are split down the middle on whether tracking customers online without their permission is ethical.  According to our most recent survey, 41% of marketers found the practice acceptable while 40% found the practice to be unacceptable.  19% of respondents either did not comment or were unsure about the ethics of the practice.  The survey question did not cover the type of permission that's acceptable for the practice of tracking so one can assume that not all of marketers who indicated the practice as unacceptable require explicit permission.

Source: Determining Perceptions of Marketing Permission Impact Marketing Success

 

Continue reading
  2663 Hits

Think grandma minds sharing her personal info with marketers? Think again!

Contrary to popular belief, consumers 55 and older feel 18% less strongly than other demographics about companies sharing their personal information for marketing purposes.  Consumers 18 to 24 felt most strongly that companies NOT share their personal information for marketing purposes.  It seems that grandma and grandpa have less to hide from marketers.

Source:  Determining Perceptions of Marketing Permission Impact Marketing Success

 

Continue reading
  2977 Hits

B2C Companies Feel Stronger About Implied Permission Practices

B2C companies felt 22% less strongly than their B2B counterparts that product information requests constitutes marketing permission.  A deeper analysis reveals that B2C companies have a better understanding of implied permission and rely on it less than B2B companies.   Are you seeing a greater increase of unsolicited email at work?  If so, this is one of the reasons why.

Source:  Determining Perceptions of Marketing Permission Impact Marketing Success

 

Continue reading
  4087 Hits

Consumers unknowingly give their marketing permission

You probably didn't realize that by requesting information, viewing a product demo, entering a contest or sweepstakes or simply by purchasing something you just gave your permission to a company to market to you.  Why?  62% of marketers feel very strongly or somewhat strongly that marketing permission can be implied.  This means no checkbox is required 

Source:  Determining Perceptions of Marketing Permission Impact Marketing Success

Continue reading
  2805 Hits

Does requesting product info mean you're giving your permission?

66% of marketers feel that when consumers request product information, download white papers or complete warranty cards without explicit opt-in, means they are also giving their permission to market to them.  It can be implied from this statistic that marketers feel that consumers are conditioned to accept more marketing when initially engaging with their messaging.

Source: Determining Perceptions of Marketing Permission Impact Marketing Success

 

Continue reading
  3288 Hits