The From Line

Consumers continue to get tired of junkmail however the U.S. mail is rated the lowest channel in its elasticity to permission.  63% of consumers feel very strongly or somewhat strongly that they give their permission before they can be marketed to via the U.S. Postal Service.  18% say no permission is needed.

Some marketers at big and small companies have something in common - they both care less about permission marketing than their counterparts at mid-sized and growth companies. Our analysis of the psychology is that some marketers at big companies feel their brand gives them carte blanche to market without permission and some marketers at small companies just don't have as much to lose.  Marketers at mid-sized and growth companies are sometimes paranoid about best practices and therefore strive harder to perform.

Citizens of Illinois felt 16% stronger than the rest of the United States that their permission is needed before they can be marketed to on their mobile device.

Source:  Determining Perceptions of Marketing Permission Impact Marketing Success

Consumers with higher incomes ($75K - $99K) are more insistent that marketers gain their permission than consumers with lower incomes ($0-$25K).  

57% of marketers feel very strongly or strongly that prospects and customers must give their permission before being marketed to.  25% of marketers believe that no permission is needed.