The From Line

Sending, Managing & Monetizing Email

My Predictions for a Multichannel Marketing Evolution (re: Facebook)

Today’s Facebook universal messaging system announcement sheds light on a growing industry with an increase in opportunities for marketers.

Facebook messaging, which adds email to their system for the first time, will focus on four channels of communication: SMS, Facebook messaging, IM and email. Facebook users will have the ability to obtain email addresses as part of the new system.

Three Predictions for 2011 and Beyond:
#1: The Like Button Will Become a Universal Multichannel Opt-In
Rather than requiring individuals complete forms, the Facebook Like button will become a universal opt-in method. This will prove to be beneficial to marketers. Because Facebook’s system will automatically detect where the user is located (either at a computer, on their mobile device or completely offline), only one method of communication will be required to reach subscribers.

#2: Facebook Messaging Will Force a 2-Way Dialogue
With today’s announcement, businesses reaching out to Facebook users must be aware of the differences between current email clients and the modern messaging system. From now on, messaging experiences of users will gradually morph from formal, lengthy messages to shorter and more personal communications.

#3: A Decreased Need for Multichannel Solutions
Once Facebook messaging adopts traditional email protocols such as IMAP, marketers will no longer need to create separate messages for each channel. With a universal messaging system, the need for single-channel technologies (such as SMS-only or email-only messaging vendors) will fall by the wayside and only a single system will be necessary.

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Consider an Influencer Strategy with B2B Social Media

As I was doing my daily research on B2B social media I came across a great blog post from Kipp Bodnar. Kipp gave insightful predictions for B2B social media in 2010 one of which I found to be particularly true for this year, “Influencer Marketing Gets Even More Important.” Many clients continually ask me how to identify an influencer from email campaigns and how to market to them once they are identified?
To answer this question, the FaceBook and Twitter links that are prominent in today’s email marketing are not just to extend a message’s reach. The simple action of clicking these links gives the marketer a bull’s eye as to who their greatest ‘influencers’ are and which social media forums they communicate with. 
Recommend Strategy:
Based on the ability to identify your influencers using the methodology described above, segment these influencers and treat them differently. Make sure the content they’re receiving is special and let them know that. Also, try to find these people in their favorite forums and follow them. They’ll appreciate it and reward you for it.
Here’s the link to the article for your reference:
Please feel free to reach out to me or anyone here at Gold Lasso with questions.


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Come See Me Present At MAVA's Capital Connection In Baltimore

The Mid-Atlantic Venture Association (MAVA) named Gold Lasso as one of the early and expansion stage technology companies to present at its annual investment conference, Capital Connection 2010, May 19-20 in Baltimore, MD.  I will be presenting Gold Lasso's accomplishments and strategies on Wednesday, May 19th at 3:40 PM.

To learn more about the conference click here:

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Website Publishers Learn About Form Monetization

Gold Lasso's RegReady put together a quick presentation to educate website publishers about form monetization.  In addition, the presentation shows how website publishers join and benefit from Gold Lasso's RegReady co-registration network. The presentation highlights the differences between traditional co-registration and RegReady's methodologies that provide advertisers an ethical and responsible way to grow their email lists.

Click here to check it out:

Proper form monetization and co-registration practices.

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Gold Lasso Releases The Lucky 13 for Email Rendering Best Practices

Gold Lasso has released a new white paper on email rendering best practices.  Proper email rendering challenges every designer and this is a great resources to help understand the difference between designing for email and Web.  Included in the white paper are thirteen tips for email rendering best practices.  You can download your free copy at Gold Lasso's Learning Center. 

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