This week we look at a way for marketing campaigns to increase their exposure through better timing of tweets. Automated tweeting of an email message or blog post is common. But there are ways to repurpose that same tweet for better engagement, more retweets and increased subscriber/follower base. Tools to help you test are available, and various tweet methods can be used to find the right timing for your business.
This week's trend: B2B Marketers are ignoring email footers
Read more for the latest Gold Lasso Trends & Takeaways...
Good timing, I needed a few new shirts!... Here is another real-life experience that prompted me to purchase something from an email message.
Over this past weekend, I noticed that I really needed a few new shirts. I NEVER shop for myself, probably because I live in a house full of girls (even my dog is female) and I know that I’ll need to save BIGTIME for the teenage years. I wear jeans to work every day so I don't need a fancy wardrobe. I received an email from Old Navy on Monday morning. This email hit me when I was getting desperate, almost like they knew I needed those shirts. Maybe this is a new kind of personalization where they have a vision of what’s in my closet and how long it's been there. The email spoke to me – well, it spoke to my wallet. The subject line was clear "30% off TODAY ONLY! Plus, FREE Shipping Every Day!" I got the message on my iPhone so I clicked on the link for "Men" and I was greeted with a VERY mobile friendly catalog of items. In a matter of seconds I found exactly what I was looking for. My only problem is that I'm a hands on kind of guy so I knew that I needed to go to the store if I wanted to purchase these shirts. Lucky for me it wasn't an online only sale which was also clearly stated in the email. Plus, I knew that my wardrobe couldn't wait much longer even if it was free shipping , I needed the instant gratification. I left my office a little early and headed over to the mall. On my way over I called the store to find out which entrance they were closest to. This way, I could minimize my time at the mall and avoid my temptations of going to the Apple store, after all I was on a time limit. I was greeted by the woman on the other end who promptly reiterated the“today only” sale which was a nice reinforcement. When I arrived at the store there was plenty of signage both inside and outside the store also focusing on the sale. I quickly found the shirts that I was looking for, tried them on and proceeded to the checkout. The woman at the checkout was friendly and asked me if I had seen the TV Ad after the Superbowl. I told her that I hadn't but I did receive the email that morning which was what got me in to the store. She was excited about that and commented that she didn't have to ask me if I wanted to join their mailing list now.
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