The From Line

Sending, Managing & Monetizing Email
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Creating Subject Lines that Capture Attention

Too many marketers forget one of the most important elements of their e-mail marketing campaign—the subject line. With spam filters furiously searching for reasons to dump your email in a junk email folder instead of the inbox, your choice of subject line is increasingly important. Consider these tips.

  • Strive for accuracy and don’t exaggerate the content just to attract readers.
  • Test the subject line with different segments of your group using eLoop’s A/B…Z Split option for campaigns.
  • Personalize your subject line and give readers a reason to open it.
  • Write the subject line like a headline and read newspapers for some ideas. 
  • Associate a deadline to increase a sense of urgency.
  • Use a spam filter to check the copy of the subject line too and avoid phrases that will tip them off.


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