1 minute reading time (250 words)

Building Lists Organically

Part one in a three-part series

The majority of email marketers are missing a significant source for quality leads in the form of co-registration. It is a cost-effective, efficient way to encourage readers to opt-in to a variety of lists while still giving them the opportunity to personalize their selections—a major demand among readers.

Co-registration is when the recipient can subscribe to multiple lists at one time. Typically, marketers brand a “thank-you” page with check boxes of other electronic publications that the reader may opt to join before a recipient completes the subscription process.  The seemingly simple process has many advantages.  

  • It can increase the number of subscribers.
  • It promotes your lists to readers outside of your typical sphere of influence. 
  • It is inexpensive (although we recommend researching services and costs from different providers).

Co-registration can also open the door to other industries and potential partners.  For example, you may be able to work with an established publisher to add your e-zine to their co-registration list and radically increase your subscribers.  There are a few warnings about setting up a co-registration process.  First, is to make sure you have room in your budget for it. It will not make a big dent, but you should understand the costs before venturing into the process.  Also, be sure that the auto-responder feature of your e-zine will accept new subscribers via this method.   

Stay tuned for information on other methods to build your list organically in the next issue of E-ssentials. 

Creative Tips For Email Newsletter
Outlook 2007 Posing Old Challenges for Email Marke...

Related Posts

The Email Monetization Playbook
Email Monetization Playbook
69 Must Scan Pages For Publishers!

Please publish modules in offcanvas position.

Email Monetization Playbook
69 Must Scan Pages For Publishers!