This time last year I predicted that basic batch and blasters would start to look at RSS as an alternative to email because of cost and deliverability. Boy was I dead wrong. Now that I look back at my words, what the hell was I smoking? Most batch and blasters aren't sophisticated enough to even figure out what RSS stands for let alone how to implement it. In my opinion RSS didn't make the slightest ding into email's market share and penetration in 2007. All the RSS proponents that declared the death of email in 2007, where are they now? They're either jobless or banished to work in the coat closet since they cut their email marketing budgets in 2007 when email returned 48X for every dollar invested. Ha! Ha!
Don't get me wrong, RSS is a power tool for content syndication... but it's not replacing email. Not for the rest of 2007 and not in 2008.
What's my prediction for 2008? I have another few more weeks to figure it out.