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Do Not Track Legislation Will Thwart Certain Marketing Automation Efforts

Do Not Track LegislationIf you're using markting automation that combines web analytics with email marketing get ready to change your game plan.  Jay Rockefeller (D-W.Va.), head of the Senate Commerce Committee, introduced a new privacy bill Monday that instructs the Federal Trade Commission to craft rules establishing standards for a universal do-not-track mechanism.  If passed, this new legislation could cause logistical headaches for marketers, especially B2B ones, who use web analytics to track and "score" leads (subscriber activity).  If you're thinking about PAYING EXTRA for these types of marketing automation systems, my advice is to hold off a bit to see where this proposed legislation ends up. 

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