The From Line

Sending, Managing & Monetizing Email
Font size: +
1 minute reading time (90 words)

UK Laws Will Bring Certain Marketing Automation Practices To A Halt

New laws in the UK governing the use of website cookies go into effect May 26th.  These new laws will cause issues for companies practicing marketing automation linking website behavior to an email address.  The Information Commissioner’s Office (ICO) in the UK has issued a 9 page document of guidelines about how companies should comply with these new laws.  Similar laws are coming to the U.S. and companies engaged in certain marketing automation practices will need to seriously rethink their tactics.  Permission-based marketing is real and is here to stay.

×
Stay Informed

When you subscribe to the blog, we will send you an e-mail when there are new updates on the site so you wouldn't miss them.

Big Banks Push Mobile Payments
Test Your Email Marketing Knowledge!

Related Posts