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Gold Lasso Helps Curb List Attrition With Enhanced Preference Pages and Custom Message Footers

GAITHERSBURG, MD--(Marketwire - Dec 14, 2011)

Gold Lasso, a provider of multichannel marketing software, has unveiled customizable preference pages and message footers, its latest features in their eLoop5 product suite. To help customers combat list attrition and give them more flexibility, Gold Lasso created these features so subscribers can pick and choose the types of communication they wish to receive and their frequency. In addition, eLoop5 users will be able to attach a custom opt-out footer to each message and link to specific preference pages according to their email marketing needs. For example, a customer who has opted-in to receive email about special offers from a retailer may appreciate coupons for certain products, but not others. To avoid bombarding that customer with irrelevant information, custom footers and preference pages will allow them to opt-out of certain categories, but remain in others, helping to lower unsubscribe rates.

Michael Weisel, CTO, commented, "These new features will change frustrated customers who might otherwise completely opt out, into satisfied customers who appreciate their newly given options. This will result in increased customer retention and add valuable data for future segmentation efforts; all while pleasing customers with a more personalized experience."

eLoop5 users can now create a custom preference page for each campaign according to options they wish to offer their subscribers. Options include: changing email addresses, personal information, as well as opting in or out of specific outbound lists or communication categories. When a subscriber changes their preferences, the marketer also gains valuable information about subscriber habits/activities that can be used for future segmentation purposes. These new features will also be beneficial to marketers who represent multiple brands within the same account. Just as footers can be customized to fit specific email campaigns, they can also be created to correspond with specific brands.

Gold Lasso offers these new features along with numerous other free of charge as a part of the all inclusive product bundle.

About Gold Lasso

Founded in 2002, Gold Lasso, located in Gaithersburg, Maryland, is a provider of sophisticated multi-channel marketing technologies and services that help companies easily interact with their customers in a more relevant and personalized way. In an ever-changing marketing environment, long-term client success is our mission; therefore we provide every client with a dedicated and knowledgeable Account Manager who delivers ongoing strategic guidance. As a continuous developer of innovative features, Gold Lasso is greatly attuned to market shifts and client needs. We make multichannel marketing success cost-effective and easy by providing an all-inclusive feature set scalable for clients to grow their marketing efforts without having to migrate to more expensive systems. We do this by leveraging open source technologies that afford us greater cost advantages that we pass on to our clients. Some of these features include an intuitive and user-friendly interface, in-depth metrics and reporting, campaign automation and a robust API for easy integration. Gold Lasso is truly a complete system designed for clients to achieve a maximum ROI from their email, mobile and web marketing efforts.

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