1 minute reading time (182 words)

Gold Lasso's Joint Study With Azam Marketing Reveals Five Variables of Scaling Email Volume

We are happy to introduce to you our newest whitepaper, in collaboration with Azam Marketing, entitled The Five Variables of Scaling Email Volume.  It is free for all to download in our resources section.

In collaboration with Azam, we have uncovered the complex balance of scaling and successfully executing a high volume email campaign and are overjoyed to be able to share that knowledge with you.

This whitepaper addresses the importance of the five key components for success in scaling email volume: Sender reputation, bounces, list management and cleansing, content and engagement, and finally, technology. We believe these components can be mastered if the following key points are kept in mind:

• Managing deliverability for high volume is a joint effort between the ESP and client.
• Reputation success stems from data cleanliness and a good sending strategy.
• Abrupt strategy changes can cause issues and must be planned.
• There is no direct line to the ISPs. Vigilance and responsible sending practices are a must.
• Be prepared for a long scaling process. Extreme volume swings will not be effective.


 

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