The From Line
Thinking Visual For Better Mobile Marketing
Brand Visualization is cited as one of the major branding trends in a recent article at forbes.com for the year 2013. Mobile marketing is inevitably enhanced when brand visualization techniques are employed.
From Flat Screens to Smart Phones
It’s ironic that, as flat screen TVs grow ever larger, the proliferation of smart phones drives consumers to view more and more information in relatively small places. It was inevitable, therefore, that part of the solution would be found in images. Pinterest, Instagram, and Flipboard are all examples of visually-based sites that quickly drew millions of followers. In fact, Instagram's trajectory from inception to a $1 billion purchase by Facebook was simply stunning.
The consumer has spoken, and the market has quickly responded. A photo's capacity to say 'a thousand words' is undeniable. Utilize that power for your own enterprise, and your branding efforts will benefit.
The trend toward the visual is also apparent in social media post excerpts. Initially, they appeared in words only. Then, small images began to accompany excerpts. Now, the image itself is often the primary attention-grabber. The title of an article merely becomes a link to the post itself. The image becomes the portal, the gateway, to further exploration.
The Potential In Data Visualization
The characterization of your numbers as 'dry statistics' is even more a barrier to communication in this visually-dominated age. One can do more than use dynamic photos and eye-catching logos to enhance brand awareness. In fact, those company stats that convey credibility and success can be turned into visuals like info graphics that overcome traditional communication barriers.
The most ancient of data visualization tools was not always the most accurate, but it sure was effective. Take for example, the ‘map’. It may have committed certain egregious omissions, like the initial elimination of the Western Hemisphere, but it served its purpose and was sufficiently effective.
Today, both images and visual representations of data are maps that the consumer will use to navigate, quite literally, to their destination -- your brand, hopefully!
In the world of the web, we've rapidly migrated from the '140 character' world to a land of bandwidth that can project HD images onto smart phones and tablets almost instantaneously. It is incumbent upon Internet marketers to fully embrace this newfound visual power. Data visualization is one such method for doing this. Fully embrace this concept, and the communication of data can move all the way from obstacle to asset. Recognize this potential in branding, and further success will be yours.
Gold Lasso is committed to contemporary e-marketing that welcomes every new development and applies it for its customers. So that we may learn more specifically of your needs, please contact us today.
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