1 minute reading time (255 words)

Lead Scoring: All Leads are not Created Equal

In corporate America, where the business world is both rapidly-moving and technologically-advanced, tools to improve marketing precision and lead management are not only handy but are intrinsic to the growth and continued success of a company. Lead scoring ranks the leads in order of value by evaluating the work required to develop the lead against the profit it will potentially bring the company.

Logically a more precise, adaptable system of lead management will equal higher volume in sales which, in turn, will generate greater profit for the company as a whole.

While there are a variety of ways to score leads, a new product, designed to help identify the leads that will generate the most profit to marketing companies, is available. A write-up in the San Francisco Chronicle describes the software as a free lead scoring development matrix that operates in Microsoft Excel.

The program is called the Lead Scoring Model Designer (LSMD) and it works by employing a “system of one to five stars that are used to represent the impact of each scoring parameter on a lead's sales-readiness score. The layout organizes lead scoring parameters into three buckets that characterize demographic, behavioral, and qualification status. The 25 fields of predefined and user-entry parameters are adjustable to meet unique sales and marketing practices”.

Lead scoring models, such as this one, that are customizable and adaptable for a variety of sales techniques are foundational for business success in a modern world. Give us a ring for additional lead scoring ideas and other eMarketing strategies.

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