The From Line

Sending, Managing & Monetizing Email
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Permission Bites The Mailman

Consumers continue to get tired of junkmail however the U.S. mail is rated the lowest channel in its elasticity to permission.  63% of consumers feel very strongly or somewhat strongly that they give their permission before they can be marketed to via the U.S. Postal Service.  18% say no permission is needed.

Source:  Determining Perceptions of Marketing Permission Impact Marketing Success


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