1 minute reading time (64 words)

Does requesting product info mean you're giving your permission?

66% of marketers feel that when consumers request product information, download white papers or complete warranty cards without explicit opt-in, means they are also giving their permission to market to them.  It can be implied from this statistic that marketers feel that consumers are conditioned to accept more marketing when initially engaging with their messaging.

Source: Determining Perceptions of Marketing Permission Impact Marketing Success

 

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69 Must Scan Pages For Publishers!