1 minute reading time (70 words)

B2C Companies Feel Stronger About Implied Permission Practices

B2C companies felt 22% less strongly than their B2B counterparts that product information requests constitutes marketing permission.  A deeper analysis reveals that B2C companies have a better understanding of implied permission and rely on it less than B2B companies.   Are you seeing a greater increase of unsolicited email at work?  If so, this is one of the reasons why.

Source:  Determining Perceptions of Marketing Permission Impact Marketing Success

 

Permission Bites The Mailman
Consumers unknowingly give their marketing permiss...
The Email Monetization Playbook
Email Monetization Playbook
69 Must Scan Pages For Publishers!

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Email Monetization Playbook
69 Must Scan Pages For Publishers!