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Think grandma minds sharing her personal info with marketers? Think again!

Contrary to popular belief, consumers 55 and older feel 18% less strongly than other demographics about companies sharing their personal information for marketing purposes.  Consumers 18 to 24 felt most strongly that companies NOT share their personal information for marketing purposes.  It seems that grandma and grandpa have less to hide from marketers.

Source:  Determining Perceptions of Marketing Permission Impact Marketing Success


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