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Marketers Split on the Practice of Permission Marketing

According to our recent survey, Perceptions of Permission,  marketers are split on the actual practice of permission marketing with 45% of marketers indicating they do practice permission marketing and 44% admitting that they don't.  11% of respondents did not answer this question.  Joined with other statistics from the survey, there's a clear split between marketers' attitudes and practices with permission marketing.  

Source: Determining Perceptions of Marketing Permission Impact Marketing Success

 

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