The From Line

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4 Effective Ways to Incorporate Content Monetization in Your Marketing Strategy

Marketers often get sidetracked in the day to day tasks of content marketing such as planning, writing, engaging and publishing that sometimes makes them forget the reason why they are doing it in the first place. The main goal of content marketing is to promote your business, receive more leads and make more sales.

Content monetization is an important part of this process. Below are some tips to make the most of your content monetization strategy and to help with your overall content marketing efforts.

Co-Registration & Native Advertising

With co-registration, marketers are able to monetize their content by trading their leads or content registrations using a permission-based process. Through this process, prospects and customers can opt in to receive information from brand-enhancing partners. The same holds true for native advertising, where contextually relevant information such as articles, infographics, and videos from brand-enhancing partners are embedded into newsletters, blogs, etc. This increases the overall experience and value for prospects and customers.
Video Monetization
Video monetization is a very popular form of targeted advertising. It is a great way for business owners and marketers to earn revenue from their content and is economical for advertisers ensuring them decent exposure to their advertisements. The most important rule of monetizing through video is to keep it natural. Slamming your audience with product promotion will not just turn them away from your content, but it certainly will not help the advertisers either. Be sure you are partnering up with brands that offer products that will fit easily with the content of your videos and will appeal to your visitors.
Delayed Selling Monetization
If people are reading your content regularly; they will be more likely to buy something from you in the future if you happen to promote a product or service that is interesting in your content. However, in order for this technique to work efficiently, regularly becomes challenging. Be sure you provide content that is high quality and offer people multiple ways to consume your content such as an email signup or an Atom or RSS feed. Make sure your email marketing tools allows you to easily perform split tests and list segmentation so you can optimize your sales efforts to your readers.
Mobile Monetization
People who use mobile devices are typically focused on a specific reason such as finding a restaurant and are usually time-constrained.  If they aren’t instantly informed or engaged, they are quicker than desktop users to abandon their current path.  Therefore, providing them with the right type of content that is exactly what they are interested in and are looking for referencing their location is essential. Understanding how your readers are using their mobile is vital too.  One way to monetize mobile is to offer premium memberships to mobile content. Mobile users will pay a premium for convenience on the go. They react well to time-based offers and exclusive content. Lastly, always be sure you make your mobile content social.

For more information on content marketing and monetization, please contact us.


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