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Three Solid Tips for Lead Generation

So you're offering a great service but it's difficult to attract new business? As almost anyone in sales knows, lead generation can be a daunting task. However, it does not have to be an impossible task. There are proven practices that you can use to build new leads.

Here are three great ideas for lead generation.

  1. Offer free analysis. An excellent way to generate leads is to offer a free analysis or initial consultation. Attorneys do this all the time. It's a great way to introduce yourself to the prospective client, and demonstrate to that prospect that you are a subject matter expert. You can also take this time to "wow" the prospect with an initial assessment of how things could be if your services are rendered. For example: you can tell the client how much money will be saved by using your services. Then, closing the deal becomes a win-win. You get a new client, and the client saves money.

  2. Write an article that demonstrates your expertise. You may have some knowledge that your prospective clients simply don't know about. Demonstrate it to them with a well-written piece that is either a) published by a reputable magazine or b) goes viral on the web. This is a great way to gain exposure for your business. It's important to ensure that the article is both practical and well-written. Consider obtaining the services of a ghostwriter if you are not capable of crafting a well-written piece.

  3. Obtain partnership referrals. If you are offering a great service, then chances are that your prospects are using the services of another business that complements yours. For example, if you are an accountant, then your prospects might be using the services of management or marketing consultants. Why not partner with those non-competing consultants and obtain referrals that way? Of course, you would be expected to refer them to your clients as well. But, once again, it's a win-win.

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