The From Line

Sending, Managing & Monetizing Email
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Conversion Optimization- How to Win More Customers

The power of conversion lies in several factors such as the overall look of your site, the content, and the user-friendliness for your visitors. Here are some conversion tips that you may find useful.

Take a walk in their shoes: Pretend you are a customer on your own website. How will you navigate the site and will you know where to go to? Can you easily find what you are looking for? Think like a customer and try it on your website. This can help improve the overall user rating for your website and convert visitors to buyers. If customers feel comfortable with their user experience, they are likely to engage deeper and return after their initial visit.

Content is king: Conversions have a lot to do with quality content on your website. Your articles must be engaging. It you have to make it controversial or funny to attract attention, then by all means do so. There should also be a call-to-action button on your website so that visitors can become customers.

Check out your competition: Keep your competition close by checking them out. Sometimes, you can pick up a lesson or two from them and incorporate it into your website. It does not hurt to research the competition. You have to be on top of your game and keeping an eye out for changes in the competition is a normal thing to do. Check out the strategies they are using and devise your own plan to implement changes accordingly.

Honesty is the best policy: Do not be shady when it comes to your terms and agreement. If you are mining data from your visitors, make sure that it is clearly stated in your Privacy Policy. Once threatened, your visitors will lose faith and likely not return. So it is best to be completely transparent.


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