The From Line
Infographic: When Is An Ad Native?
About This Infographic:
Despite the fact that publishers and advertisers can agree on what native advertising is in its legacy print format, there’s still much confusion in the industry when native advertising transcends the digital space. Gold Lasso believes the reason for this confusion stems from the sheer number of variables that can be manipulated in a digital ad. To help publishers and advertisers wrap their heads around what defines a native ad, we developed this simple scale that takes into consideration both publisher and advertiser standards and characteristics. The scale demonstrates that native ads are defined by the degree that advertisers relinquish creative and formatting control to the publisher. Are some ads more native than others? We think so.
Use This Graphic for FREE on Your Site!
You may use the infographic above on your website, however, the license we grant to you requires that you properly and correctly attribute the work to us with a link back to our website by using the following embed code.
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Via Gold Lasso, Subscriber Engagement & Monetization Systems
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