About This Infographic:
Despite the fact that publishers and advertisers can agree on what native advertising is in its legacy print format, there’s still much confusion in the industry when native advertising transcends the digital space. Gold Lasso believes the reason for this confusion stems from the sheer number of variables that can be manipulated in a digital ad. To help publishers and advertisers wrap their heads around what defines a native ad, we developed this simple scale that takes into consideration both publisher and advertiser standards and characteristics. The scale demonstrates that native ads are defined by the degree that advertisers relinquish creative and formatting control to the publisher. Are some ads more native than others? We think so.
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Via Gold Lasso, Subscriber Engagement & Monetization Systems