1 minute reading time (127 words)

Gold Lasso Joins The Industry Leaders of the Email Experience Council (EEC)

Gold Lasso announced last week that we joined the Email Experience Council, http://www.emailexperience.org/.  Red More Here! 

The group meets every so often via teleconference then splits into various round table discussions.  I'm currently participating in the email experience round table which is tasked with formulating standards for different types of email communications such as newsletters, transactional, promotional and charitable.  So far most of the group seems to be pretty engaged and has come up with some good ideas and formats to test.  My overall experience with the "Experience" has been good.   Allison Swerdlow of Ogilvy has done a great job organizing everything, especially since everything is virtual.  I don't know how she does it and work full time.

Next post should be about my round table's findings.

Happy Thanksgiving!


Your Whitelist Action Plan
Yes Mail Gets $50K FTC Smack Down!

Related Posts

The Email Monetization Playbook
Email Monetization Playbook
69 Must Scan Pages For Publishers!

Please publish modules in offcanvas position.

Email Monetization Playbook
69 Must Scan Pages For Publishers!