Last week we talked about the Email Monetization Model as a whole. Now, let's look at the three Types of Monetization.
First, we've got Display Advertising, the most basic and easiest way to monetize your email newsletters. Display ads are based on IAB standards and advertisers usually have ad units ready to go. The two best IAB banner ad sizes for design and performance in email are 300x250 and 728x90.
Next we've got Native Advertising which takes the same format as the editorial content. Native offers the greatest opportunity for publishers to monetize their email newsletters. Native advertising is poised to grow to $18 billion by the end of 2018. Gold Lasso is the only ad network to provide 100% custom native ad units for email. Native ads in general get 2x to 3x more engagement than standard display ads.
It's time to get on board!
The third type of monetization is Stand Alone ads, also referred to as list rental. This is the process of utilizing another company's email assets for the purpose of marketing your own company, service or product. If you choose to run stand alone ads, you should always follow these few rules:
1) Always send for your advertisers - never give access to your email list.
2) Add a disclosure and use your masthead so your recipients know it's from a trusted source.
3) Make sure your subscribers can opt-out of 3rd party email without opting out of your newsletter.
The types of email monetization as well as how to optimize your email monetization are covered in Gold Lasso’s “The Email Monetization Playbook”. Click here to download this definitive guide for publishers -- offering more than 150 tips for optimizing email monetization with concrete examples, illustrations, and pitfalls to avoid.