The From Line

Sending, Managing & Monetizing Email
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Rejuvenate Your Email Campaigns

If the email component of your marketing plan is in a rut, it’s time to rejuvenate your campaigns. Here are four ways to bring some life back into your messages.

Engage readers by asking them to respond to a poll or survey. Every once in awhile, it’s important to give your readers a way to participate in the message and the organization by including a survey or poll question.  It’s also a beneficial tactic to give a snippet of information to readers. It’s not a scientific study, but you’re not claiming it is.

Design a new template. It’s important to stay consistent with the visual brand of your organization, but don’t shy away from altering the HTML template to attract the readers’ attention.

Add some personality, don’t just personalize.  Personalizing a message with the first name is pretty standard in this day and age, now it’s time to add some personality. Professional, compelling messages don’t have to be devoid of humor, voice, and a unique tone.

Split campaigns – if you’re not doing them, it’s time to try now. If reporting metrics are okay, but not great, try creating split campaigns for you next message and break outside your marketing mold with creative content and a strong call for action.  The results may surprise you.

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