The From Line

Sending, Managing & Monetizing Email

What’s Your Type? …of Email Monetization that is.

What’s Your Type? …of Email Monetization that is.

Last week we talked about the Email Monetization Model as a whole. Now, let's look at the three Types of Monetization. 

First, we've got Display Advertising, the most basic and easiest way to monetize your email newsletters. Display ads are based on IAB standards and advertisers usually have ad units ready to go. The two best IAB banner ad sizes for design and performance in email are 300x250 and 728x90. 

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