The From Line

Sending, Managing & Monetizing Email

Over 50% of your subscribers don't engage past the first two stories

Over 50% of your subscribers don't engage past the first two stories

Gold Lasso conducted an email engagement study with 32 publishers that send one column newsletters.  Our findings concluded that the majority of newsletter clicks happens on the first two stories, with almost half going to the top story.  This interesting statistic repudiates the idea of "the more content the better," and should encourage publishers to shorten their email communications.  

In my last post we talked about the D.A.R.T. framework used to mold subscriber’s engagement. Although Design, as discussed, is the heaviest variable in training your subscriber’s to engage, the three other pieces of the puzzle are crucial as well. 

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The Email Monetization Playbook
Email Monetization Playbook
69 Must Scan Pages For Publishers!

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Email Monetization Playbook
69 Must Scan Pages For Publishers!