The From Line

Sending, Managing & Monetizing Email

Debunking 13 Email Deliverability Myths to Help You Succeed

The below information has been gathered from countless hours of assisting our clients with their day-to-day deliverability needs.  A lot of research and hands-on experience has gone in to debunking these very common deliverability myths.  Unlike when Geraldo uncovered a big goose egg in Al Capone’s vault, I’m hoping that these revelations will help you boost your deliverability and provide necessary information to lead you to success.

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Spam Assassin Bug

Originally Posted on January 5, 2010

If you are a frequent user of the “Check for  Spam” button within the editor, you may have seen a new flag causing your SPAM score to go up drastically. The test name is called “FH_DATE_PAST_20XX” (wiki.apache.org/spamassassin/Rules/FH_DATE_PAST_20XX) and comes with a 3.4 point SPAM score. The details for the test states “The date is grossly in the future.” This high score is due to a bug in the SpamAssassin tool that we use to score messages.

Although we have fixed the bug on our side, the bigger picture shows that SpamAssassin is the most powerful Open Source filtering application and is widely used throughout the world. This means that as of January 1st, 2010, any mail servers that have not been updated may score your legit messages as SPAM upon receiving it.

If you have any questions regarding this bug, please contact your Gold Lasso This email address is being protected from spambots. You need JavaScript enabled to view it..

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The Email Monetization Playbook
Email Monetization Playbook
69 Must Scan Pages For Publishers!

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Email Monetization Playbook
69 Must Scan Pages For Publishers!