“It shouldn’t be called a smartphone. It should really be called a “smart-inbox.”
- Dave Hendricks, President of LiveIntent
With a little calculation of the time you spend on your smartphone, you can probably see where he’s coming from. How much time do you spend per day on your smartphone making phone calls? Okay, now how much time do you spend on your smartphone checking your email? Hmmm…. If you’re like 91% of smartphone users, you check email at least once a day - and probably more.