The From Line

Sending, Managing & Monetizing Email

Come See Me Present At MAVA's Capital Connection In Baltimore

The Mid-Atlantic Venture Association (MAVA) named Gold Lasso as one of the early and expansion stage technology companies to present at its annual investment conference, Capital Connection 2010, May 19-20 in Baltimore, MD.  I will be presenting Gold Lasso's accomplishments and strategies on Wednesday, May 19th at 3:40 PM.

To learn more about the conference click here:

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Gold Lasso Partners With LiveClicker Making Video In Email Possible

With the exception of GoodMail's Certified Video service, LiveClicker is the only technology I have seen that allows marketers to easily bring full motion picture to email (excluding sound).  I liked LiveClicker's technology so much that I decided to partner them.  This partnership will allow Gold Lasso's clients easily leverage true video in email technology exchanging the simulated video control click-through image for something that's truly engaging. 

The best thing about the technology is that video plays directly in the inbox and is compatible with most email clients.

You can read more about the partnership here.

If you're interested in learning more about how LiveClicker works with Gold Lasso's eLoop please contact your service or sales rep. 

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Message, List, and Campaign Archiving now Available in Gold Lasso's eLoop

Message, List, and Campaign Archiving now Available in Gold Lasso's eLoop


January 27, 2009

Dear Valued Clients,
At Gold Lasso, growing anticipation about the eLoop 5.0 launch has our team working even harder. In a few months, we’ll be rolling out an exciting new version of eLoop with added and improved features to make your job easier.


With a focus on helping marketers work more efficiently, we are diligently developing the right tools and functionality to create the smartest ESP software out there. But even though 5.0 is just around the corner, we continue to introduce some of these new features in our current product. Our latest addition will make our organized users do cartwheels down the hall (we witnessed this phenomenon yesterday in our office from our Client Service reps when we told them the feature was going live). The Archiving feature will be available to all users Thursday January 28th.
Message, List, and Campaign Archiving 
This feature gives you the ability to query Messages, Lists, and Campaigns (based on time) and choose which ones to archive. The easy-to-use tool employs a simple list/checkbox format. This is a great way to “tidy up” your eLoop account and improve efficiency by being more organized.

We have also added the ability to archive from the individual sections by highlighting what you want to archive and clicking the archive icon.
Along with the ability to archive comes the ability to un-archive as well. This will work exactly the same way as its Archive counterpart.

Reporting will not be affected regardless if you choose to archive or un-archive lists, campaigns or messages. The archive feature’s purpose is simply to help users see information that is recent and relevant, and does not delete or erase any data from eLoop accounts. We have also added error handling validation messages which displays a prompt whenever attempting to schedule a campaign with previously-archived lists or messages.
The Archive feature can be found under the "Data Management" section of eLoop.
  GL Jive Forums
If you haven’t done so already, please login to GLJive, our Client Community for tons of valuable information. Especially take a look at the eLoop Forums where you can connect with other eLoop users and Gold Lasso staff on a variety of different topics. The participation rate is rising daily so chances are if you are looking for an answer or have a request about how to accomplish something, someone will be able to help you out. My hat goes off to Ashley Spitzer with ConventionPlanit, Damien Cabral with Moonworks Home Improvement and Jacqueline Dilberian and Celia Geraldo with One West Bank for being such great contributors. If you are having any difficulty logging in, please contact our Customer Service Department at This email address is being protected from spambots. You need JavaScript enabled to view it.
Big News Next Week! Be on the lookout for a big announcement from Gold Lasso! Be one of the first to hear our announcements and industry news by following me on twitter.  And please continue to send us your feedback. Just go to GLJive and visit the “Share” section, “Ideas & Feedback.” Your suggestions continue to allow our product to evolve.
If you have any questions regarding new features or GLJive, please contact our Customer Service Department at This email address is being protected from spambots. You need JavaScript enabled to view it..

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Warm regards,

Michael E. Weisel
Co-founder, CTO

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Gold Lasso Teams up with Bamboo Cricket

Partnership provides inbound email management, live customer chat and better customer retention Gold Lasso’s teaming up with Bamboo Cricket, a Florida-based customer service solutions company, to offer our clients inbound email management and live customer chat technology. More and more email marketers are discovering that it really pays to read their customers’ emails. With Bamboo Cricket’s email management solution, our clients can easily uncover “high value” messages from important customers that are currently being ignored. And by simply responding appropriately, you have the chance to retain those customers for about $1 each. And that, according to Stan Rapp, Chairman of Engage, is less than 1% of that client’s lifetime value to the marketer. Bamboo Cricket also offers a free evaluation report so customers can prove the ROI before they buy. And if you’re ready to take the next step up in customer service, Bamboo Cricket provides an outstanding live customer chat application as well.

For more information, please contact your designated eLoop Account Manager.

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Gold Lasso Partners with GoodMail to Strengthen Email Trust

Gold Lasso is proud to announce its newest partnership with GoodMail Systems to enhance recipient’s trust. GoodMail Systems has created an industry standard class of trusted email entitled, CertifiedEmail ™.

CertifiedEmail™ provides a safe and reliable means for consumers to easily identify authentic email messages for legitimacy from both commercial and non profit senders. Adding this feature to Gold Lasso will add an additional layer of confidence to both senders and recipients. "As marketers are increasing their usage of email communications we feel that there is a growing need for our clients to be assured that their emails are received. CertifiedEmail is one of the easiest and best ways to deliver emails directly to the inbox past content and volume filters with all links and images rendered by default," says Elie Ashery, President and CEO of Gold Lasso.

Goodmail Systems CertifiedEmail is the ultimate defense against phishing. By using a blue ribbon envelope icon that is unique to CertifiedEmail™ lets recipients know that the email is really from the sender that appears and that it can be trusted. A great part of this feature is that this does not need downloads or plug-ins for graphics, it is directly built into the recipients email application. 100% deliverability is guaranteed across the following ISPs; AOL, BT, Cox, Verizon, AT&T, Comcast, Road Runner and Yahoo. In the not-so-distant future, Goodmail will also have a video streaming feature available.

“At Gold Lasso we are always striving to provide clients with an easy-to-use product that is jam-packed with features. We are especially excited about Goodmail’s longer term product roadmap and how CertifiedEmail will be used to deliver a secure multimedia inbox experience for recipients,” said Ashery.

This exciting feature will be added to the Gold Lasso platform as of April 1, 2009. If interested, please contact a Gold Lasso Representative at 301-990-9857 or via email at This email address is being protected from spambots. You need JavaScript enabled to view it..
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