The From Line

Sending, Managing & Monetizing Email

Feature Spotlight: There is Nothing More Powerful Than Word-of-Mouth Marketing

One of the biggest challenges facing organizations today is quality prospecting. What better way to spread the word about the benefits of your organization than through your existing audience? Gold Lasso’s Referral Campaign module is a custom, fully automated email campaign program that represents an innovative, new approach to assisting organizations to increase their audience-base.

Referral marketing is as powerful and effective as traditional word-of-mouth referrals. Gold Lasso Referral Campaign Module leverages the ability of your audience base to spread the word for you by encouraging your audience to refer your services to friends or colleagues – a technique known as "viral marketing." How Does it Work?

It’s very simple. The organization creates a professional referral message asking their audience to refer their friends or colleagues. Through eLoop, the e-Campaign is sent to the organization’s existing audience. Now, the wheels are in motion. Recipients simply enter the names/email addresses of friends or colleagues who may be interested in the organization directly into an electronic form within the message. Once they submit this information, two things happen simultaneously. 1) The referred individuals receive a customized message that includes a ‘sign up for more information form’, and links to the organizations Web site. The referred individuals sign-up right on the spot! 2) The referees receive a thank you note from the organization for their participation in the referral process. It’s automated, it’s fast and it works!

Why Should You Try It? It’s cost effective. Email referral campaigns are low cost. It’s targeted and personal. Email referral campaigns succeed because they contain a personal touch, and the message content is pertinent and of interest to the recipient.  There are instant measurable results. eLoop provides instant access to stats to view the campaign’s success. It’s effective. Response rates to referral e-campaigns are very high.

For more information on Gold Lasso’s Referral Campaigns, contact Danielle Ashery at 301-990-9857 x15 or via email at This email address is being protected from spambots. You need JavaScript enabled to view it.. Danielle Ashery is VP, Client Services at Gold Lasso, Inc. She can be reached by telephone at 301-990-9857 or via email at This email address is being protected from spambots. You need JavaScript enabled to view it.. Visit Gold Lasso at

Continue reading
  8542 Hits