The From Line

Sending, Managing & Monetizing Email

Trend: Marketers Deluged By Data: Strategy Change Is Imminent.

So we’ve heard it a million times, “less is more”. However, we as marketers don’t always subscribe to that mantra. Frankly, if we did, we’d be selling ourselves short. But what happens when the influx of customer information becomes so great that we require an additional system in place to make sense of it? This is one of the challenges we are facing today. A recent study by IBM estimated that 90% of real time data that constantly flows from platforms like Facebook and Twitter is going unused. Marketers have no concrete system in place for gathering it. I can’t help but be reminded of the I Love Lucy episode in the chocolate factory. Lucy and Ethel alternate wrapping and eating chocolates, but before they know it, the production line is moving so fast they can’t keep up. Chocolates are streaming out at such a rapid rate that most fall to the floor untouched. At some point, our conveyor belt of informational goodies went on overdrive and the marketers of the world are now trying their best to keep up. But unfortunately, much is getting lost as the pace of data dispersal has greatly increased.

Continue reading
  10330 Hits
10330 Hits

Trend: Facebook Fatigue Setting In

Platform extensions are more critical to social media than the sites themselves.

Facebook FatigueSocial media’s super growth cannot continue to defy the laws of physics forever. The time has come for fatigue to set in. According to the GlobalWebIndex Wave 5 Trends report, social media growth has essentially halted amongst 16 to 24-year-olds in the US. Even more surprising, in some countries, social media usage within this demographic is actively declining. The GlobalWebIndex report cites, among others, the following declines in social media activities from July 2009 through June 2011: messaging with friends, sending digital gifts, installing applications and joining groups. These activities are decreasing faster in the US than in other countries, and are doing so at an accelerated rate among American college graduates under the age of 30. The report also revealed an increased demand for professionally developed content including news sources, music and brand information.

Continue reading
  8738 Hits
8738 Hits

Trend: Marketers Using The Social Graph In Email

IEmail And Social Mediancreasing Email Relevancy with Social Data
Email and social media share one very important characteristic: both are fundamentally permission based. Just as an email opt-in box opens the communication channel between business and consumer, so too does a “follow”, “like”, “pin” or other social sign-on. This combination of permission and social data is prompting savvy email marketers to extend the social experience from websites to the inbox. They are realizing, however, that the process of incorporating social data into email goes beyond traditional segmentation. It includes the placement of social relationships, demographics, and behavioral information like check-ins and tags within the actual email. For example, a message might display which friends commented on a certain article, liked an item, or checked-in at a store location. This type of integration in email requires a little finesse, because as with anything social, privacy remains the biggest barrier to including such data.
Continue reading
  8308 Hits
8308 Hits

Trend: The Second Wave of Social Email Is Coming

Will Google+ Change the Face of Social Email?

predictions for google+Unless you’ve been living under a rock for the past week, you’re probably well aware of Google+, Google’s initiative to dethrone Facebook as the Web’s premiere social destination.    The socialsphere is buzzing about what changes Google+ will bring and early adopters are offering everything from concert tickets to iTunes’ gift cards for a sneak peak at the new network.  To combat a potential mass exodus to Google+, Facebook has already blocked a Chrome plugin that allows Google+ users to transfer their friends’ information from one network to another.  Watch for major battles between these two behemoths over the next six months as Google tries mainstream Google+. 

 

Continue reading
  22186 Hits
22186 Hits

Marketing Trend: Automated Tweeting & Poor Timing

This week we look at a way for marketing campaigns to increase their exposure through better timing of tweets. Automated tweeting of an email message or blog post is common. But there are ways to repurpose that same tweet for better engagement, more retweets and increased subscriber/follower base. Tools to help you test are available, and various tweet methods can be used to find the right timing for your business.

Continue reading
  7774 Hits
7774 Hits
The Email Monetization Playbook
Email Monetization Playbook
69 Must Scan Pages For Publishers!

Please publish modules in offcanvas position.

Email Monetization Playbook
69 Must Scan Pages For Publishers!