Is your brand in desperate need of a strategy to engage its customers, cultivate a stronger brand-to-customer relationship, create a more talked about social buzz, and drive repeat sales and returning customers?
Acquisition marketing can help significantly in each of these areas, and can improve upon your overall online marketing efforts.
But if you're like the majority of sales-based companies trying to navigate their way through the sometimes intimidating waters of digital marketing, you've probably missed valuable opportunities to acquire new email and mobile subscribers. It's important to keep in mind that each one of these missed opportunities leads to one less conversation, and one less purchase.
To determine how effective your brands acquisition marketing is, ask yourself the following:
- Are you asking for the customers email address at the exact point of sale, as soon as they land on your website, or not at all?
- Does your website have an email opt-in form that is easy to locate and simple to fill out?
- Most importantly, what are you doing with the analytical data you're collecting?
Knowing exactly what you are doing with the data your brand is collecting allows you to push forward a more personalized, relevant customer experience. Choose to ignore data in your acquisition marketing efforts and you miss the biggest opportunity of all.