The From Line

Sending, Managing & Monetizing Email

The Death of Foward to A Friend

I'm officially declaring that the Forward to a Friend feature email service providers include in their application as the most stupid thing ever created.  Yes, we at Gold Lasso are just as stupid for including it in eLoop.  The simple fact is that since 100% of the most common used email clients have a forward email feature people use that instead.  The Forward to a Friend gimmick is a failed attempt by email service providers to incorporate "viral" marketing tools into their applications.  We tried to reinvent the wheel and we failed.  The only thing we email service providers can do to save face is to hope that our Forward to a Friend feature reminds people to use their forward button.

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9086 Hits
The Email Monetization Playbook
Email Monetization Playbook
69 Must Scan Pages For Publishers!

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Email Monetization Playbook
69 Must Scan Pages For Publishers!