The From Line

Sending, Managing & Monetizing Email

Congrats To Ari Jacoby!!!

Congratulations to Ari Jacoby, my old friend, confidant and former business partner on the sale of his company VoiceStar to Marchex.  Ari is a new media guru who started his career with me when we co-founded Newsletters.com.  The ideas behind the marketing at Newsletters.com were novel for the time and Ari spearheaded most of those efforts through co-branding relationships.  His success using the co-branding model at Newsletters.com was the impetus to the partnership model Ari implemented at VoiceStar.  This model helped VoiceStar to effectively compete in the pay per call marketplace against much better funded competitors.  I'm really proud of Ari and his major accomplishments.  Not only is he a great businessman, he's truly a gentleman with a good heart who deserves the fruits of his hard labor. 

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Kudos To Colin Kinsella For His Promotion At Avenue A|Razorfish

Most blogs contain a ton of whiney complaints without a lot of kudos.  I always like to recognize personal achievement in the marketing industry.

Congrats to Colin Kinsella for his promotion at Ave A!

Avenue A|Razorfish is a great turnaround story from the dot bomb days and I'm sure Colin was instrumental during that process.

Congrats again!

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Congratulations to Margaret Carter for Being Named Direct Marketer of The Year

Margaret Carter, responsible for the direct response fundraising unit for the American Red Cross was named Direct Marketer of the Year by Target Marketing Magazine in its October 2006 issue.  Read more about it here! http://www.targetmarketingmag.com/story/story.bsp?sid=37546&var=story

Great job Margaret!!!!

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Congratulations to David Baker! New Vice President of E-mail Solutions for aQuantive

It seems as though Avenue A/Razorfish picked up a rock star to run their email marketing practice.   Avenue A/Razorfish will need a guy like Baker since I'm sure they are starting to feel a little heat from traditional media agencies trying to steer in the interactive direction.  Good Luck Dave!

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The Email Monetization Playbook
Email Monetization Playbook
69 Must Scan Pages For Publishers!

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Email Monetization Playbook
69 Must Scan Pages For Publishers!