Last post, we experienced the hard knock of the following statistics:
“45% of consumers have unsubscribed from a brand’s promotional emails because the brand’s emails or website didn’t display or work well on their smartphone.” -Litmus, 2016
“34% of consumers have marked a brand’s promotional emails as spam because they didn’t display or work well on their smartphone.” -Litmus, 2016
Like it or not, fair or not: sending mobile-unfriendly emails is now an unpardonable offense.