The From Line

Sending, Managing & Monetizing Email

Mobile Email Design: Which Clients Support Media Queries and Images By Default

Mobile Email Design: Which Clients Support Media Queries and Images By Default

Last post, we experienced the hard knock of the following statistics:

“45% of consumers have unsubscribed from a brand’s promotional emails because the brand’s emails or website didn’t display or work well on their smartphone.” -Litmus, 2016

“34% of consumers have marked a brand’s promotional emails as spam because they didn’t display or work well on their smartphone.” -Litmus, 2016

Like it or not, fair or not: sending mobile-unfriendly emails is now an unpardonable offense.

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5230 Hits

Mobile Email Design: Of Unpardonable Sins and Runway Fashion

Mobile Email Design: Of Unpardonable Sins and Runway Fashion

If you send emails to your consumers, brace yourself for the following statistic.

“45% of consumers have unsubscribed from a brand’s promotional emails because the brand’s emails or website didn’t display or work well on their smartphone.” -Litmus, 2016

Survived that one? Don’t relax yet - it gets worse.

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5195 Hits

The 4 W’s of Winning Mobile Emails

The 4 W’s of Winning Mobile Emails

When it comes to mobile email, you as a publisher have tremendous opportunity - and tremendous competition, as we saw last week.

91% of smartphone users check email on their cell phones at least once a day (and many users spend a lot of their mobile device time on email.

But almost 90% of publishers are involved in email marketing. The competition for your readers’ attention is stiff. How are you going to win?

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3974 Hits

Publishers, Don’t Miss the Mobile Email Opportunity!

Publishers, Don’t Miss the Mobile Email Opportunity!

“It shouldn’t be called a smartphone. It should really be called a “smart-inbox.”
- Dave Hendricks, President of LiveIntent

With a little calculation of the time you spend on your smartphone, you can probably see where he’s coming from. How much time do you spend per day on your smartphone making phone calls? Okay, now how much time do you spend on your smartphone checking your email? Hmmm…. If you’re like 91% of smartphone users, you check email at least once a day - and probably more.

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4909 Hits

Should You Create a Mobile App? The Publisher’s Checklist

Should You Create a Mobile App? The Publisher’s Checklist

The world has gone mobile-crazy. (And with the advent of Pokemon Go, the craziness is clearly visible.)

Publishers want to catch them too.

No, not Pokemon. Mobile users. And the weapon of choice has been mobile apps.

How hard could it be? Develop an app, get your readers to download it, and you’ll be enshrined on their homescreens, beckoning them tantalizingly to open and read. Captive audience, anyone?

Except, unfortunately, it doesn’t work that way. Many good publishers have gone that route, and eventually withdrew their mobile apps.

How about you? Should YOUR publishing company build a mobile app? If you can answer yes to the following 5 questions, you may have a shot at success. If not - better to invest the resources in your mobile website

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4432 Hits
The Email Monetization Playbook
Email Monetization Playbook
69 Must Scan Pages For Publishers!

Please publish modules in offcanvas position.

Email Monetization Playbook
69 Must Scan Pages For Publishers!