The From Line
Trend: Infographics - Helping Marketers Cut Through The Clutter
Marketing in the 21st century has become immensely complex due to channel fragmentation and an avalanche of data creation. On any given day, Internet users will create 1.5 billion pieces of content on Facebook, tweet 140 million times on Twitter and upload 2 million videos to YouTube. According to a joint study conducted by IDC and EMC, it is estimated that the general public will create 1.8 zettabytes of data in 2011, with that number expected to double within the next two years. To put 1.8 zettabytes into perspective, the number is equivalent to 200 billion high definition movies each 120 minutes long. These new data complexities are the result of convoluted digital relationships, advances in scientific discoveries and the speed of new media.
This week we look at a way for marketing campaigns to increase their exposure through better timing of tweets. Automated tweeting of an email message or blog post is common. But there are ways to repurpose that same tweet for better engagement, more retweets and increased subscriber/follower base. Tools to help you test are available, and various tweet methods can be used to find the right timing for your business.
Bacon of the Month Club for Valentine's Day? Or Panties of the Month?
Regardless of what you sell, your company may just have a big opportunity gift right under your noses. Continue reading for more on what the publishing industry did right and what we can learn from subscription-based business models...
Trend: The Return of Subscription-Based Business Models
Established by the publishing industry with magazines and Book of the Month Club, many retailers looking to break into an already-competitive market are turning to the subscription model. Rather than selling a single product and hoping for the customer to return for more, ecommerce sites such as Panty by Post, Men are Useless and Blue Bottle Coffee Company are hoping larger single receipts through subscription packages are the answer to bigger returns.
Latest Marketing Trend to Watch:
QR codes were popularized more than five years ago in Japan and are now used globally as physical world hyperlinks. Like updated versions of traditional bar codes, QR codes are images that can be scanned to relay information. A code scanned by a smartphone instantly links a user to mobile content, fostering greater customer engagement. Big brands are adopting this strategy and you can, too.
Early adopters helped create a 'mystique' surrounding QR-led urban games because they could access exclusive content. (See fun examples here and here.) But now mainstream consumers are seeing more QR codes everywhere. U.S. companies were a bit behind in adoption of these codes until now.
Here are just some of the places people see QR codes in their daily lives:
- Catalogs, newspapers and magazines
- Events - tickets, badges, booths
- Outdoor signs - billboards, window clings
- Clothing and accessories - labels, inventory
- SMS - coupons, contact information
- Mobile apps - coupons, contests