The From Line

Sending, Managing & Monetizing Email

Trend: Consumers Demand (& Win) In-Box Overhauls

Marketing Trends & Takeaways

Consumers Demand (& Win) In-Box Overhauls
Here Come the Opportunities for Marketers...

   
Web-based email has recently experienced a wave of changes, aligning with consumer expectations for several things -- improved user interfaces, seamless integration with everyday needs and an upgraded approach to in-box control.
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New White Paper - Deliverability

The email industry has changed. Learn reasons for these changes and how all marketers need to change the way they strategize campaigns in order to ensure good deliverability and fewer spam complaints.

Gold Lasso's new white paper is available to anyone for free from our website... continue reading this post for more information...

 

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Marketers Challenged by Consumers' Perception of SPAM

TREND:

In growing efforts to combat email SPAM, ISPs continue to put more power into consumers’ hands. Consumer desire for controlling SPAM (or perceived spam) is what drove Gmail and Hotmail to introduce priority in-boxes, a way for the user’s interaction with emails to be used to determine future in-box placement.

The key word in this trend is “perceived.” Many marketers following email best practices still find themselves managing SPAM complaints through feedback loops. So why is this happening?

 

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Debunking 13 Email Deliverability Myths to Help You Succeed

The below information has been gathered from countless hours of assisting our clients with their day-to-day deliverability needs.  A lot of research and hands-on experience has gone in to debunking these very common deliverability myths.  Unlike when Geraldo uncovered a big goose egg in Al Capone’s vault, I’m hoping that these revelations will help you boost your deliverability and provide necessary information to lead you to success.

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