The From Line
Sending, Managing & Monetizing Email
Say goodbye to the days of needing a routing number or credit card to pay a store or vendor electronically. Say hello to a real game changer in electronic payments that combines mobile email, SMS and QR codes. Big banks are partnering to allow phone-to-phone, bank-to-bank payments.
Read more to learn what this means for merchants, e-tailers and marketers...
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Marketing Trends & Takeaways
Consumers Demand (& Win) In-Box Overhauls
Here Come the Opportunities for Marketers...
Web-based email has recently experienced a wave of changes, aligning with consumer expectations for several things -- improved user interfaces, seamless integration with everyday needs and an upgraded approach to in-box control.
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Marketing Trend:
Social media sharing has given marketers a treasure chest of insight into customer opinions and discussions. But tools that measure social media sentiment have their limits. The human element, such as the use of slang, can throw off reports.
This week's trend discusses better ways to be engaging while gaining feedback and valuable marketing data.
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This week we look at a way for marketing campaigns to increase their exposure through better timing of tweets. Automated tweeting of an email message or blog post is common. But there are ways to repurpose that same tweet for better engagement, more retweets and increased subscriber/follower base. Tools to help you test are available, and various tweet methods can be used to find the right timing for your business.
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Content Development:
Why it's more important to marketers than ever before
This week we discuss one of the biggest marketing trends that will continue to grow in importance throughout the year -- and decade. Content development is here to stay. Click "continue reading" to read this week's Trends and Takeaways from Gold Lasso.
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