With eLoop 5’s Action-Based Messaging (ABM) feature, your business’s marketing can become more dynamic and versatile with a few easy steps.
Key benefits of ABM's include:
- micro target based on subscribers behavior
- automatic follow up based on extremely specific criteria
- message triggering based on any subscriber action or inaction
- gather data based on your customer preferences and respond accordingly
- increase personalization
- enhance lead nurturing during specific points in your sales cycle
As a marketing professional, you are constantly under pressure to maintain and improve your customer engagement. It is no longer acceptable to blindly blast messages and assume the job of retaining that subscriber is done.