What’s the best way to get heavy foot traffic to your new cafe in New York City?
a) Rent a property right next to major tourist attractions and build your cafe there
b) Buy a property out of the way of tourist attractions and build your cafe there
(Yes, obviously buying a property next to major tourist attractions would be the best move, but you don’t have that kind of money.)
Here we face the dilemma of the “long short road” and the “short long road.”