Written for Publishing Executive by Elie Ashery, Gold Lasso CEO
Melody Kramer’s recent piece, “When newsrooms don’t own their data, other companies profit” on Poynter should be a hard and fast wake-up call for publishers. Kramer, a former digital strategist at NPR and former visiting Nieman Fellow at Harvard University, offers several insights from publishers about how newsrooms collect then give away data programmatically without fair compensation. Most of the examples she provides are related to behavioral data, however “data fleecing” publishers stretches way beyond link tracking and location check-ins.