The From Line

Sending, Managing & Monetizing Email

How Publishers Are Getting "Data-Fleeced" by Ad Networks

How Publishers Are Getting "Data-Fleeced" by Ad Networks

Written for Publishing Executive by Elie Ashery, Gold Lasso CEO 

Melody Kramer’s recent piece, “When newsrooms don’t own their data, other companies profit” on Poynter should be a hard and fast wake-up call for publishers. Kramer, a former digital strategist at NPR and former visiting Nieman Fellow at Harvard University, offers several insights from publishers about how newsrooms collect then give away data programmatically without fair compensation. Most of the examples she provides are related to behavioral data, however “data fleecing” publishers stretches way beyond link tracking and location check-ins.

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What Degree of Native is Right for Your Audience?

What Degree of Native is Right for Your Audience?

Native advertising is a tough nut to crack. It’s not just black and white. While it is one of the fastest growing advertising segments, a lot of publishers are still in the dark when it comes to the wide spectrum of native advertising

By definition, native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Native advertising is NOT content marketing. There’s a big difference. Content marketing is a type of advertising message while native advertising, is a type of distribution.

 

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The Email Monetization Playbook
Email Monetization Playbook
69 Must Scan Pages For Publishers!

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Email Monetization Playbook
69 Must Scan Pages For Publishers!