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Michael Weisel

Michael Weisel

Chief Technology Officer

As a hands-on technology professional and Chief Technology Officer, Michael is the architect of Gold Lasso’s eLoop and mLoop applications, responsible for all technology related decisions, and leads product development. As an entrepreneur from an early age Michael has always been fascinated by the idea of creating “things” that would help others to make their lives easier and more efficient. These spirits led him to co-founding Gold Lasso and begin developing products and tools to do just that. At Gold Lasso he’s in charge of making sure that the tools that they create continue to help their clients. This is accomplished by staying on top of the technologies that drive client needs and pushing their limits to come up with new and better ways to improve efficiencies. This has led to creating innovative ways to manage such things as email deliverability, message coding and optimization, ad creation, and automation. With his assistance, Gold Lasso has helped thousands of clients touch millions of people around the world. His calm and helpful demeanor, an atypical trait for his profession, accelerated him through the ranks of several federal government contractors until he was recruited by a large real estate investment trust, as their senior systems engineer. Michael later became vice president of an IT consulting firm that specialized in servicing trade associations in the Washington, Metro area. In addition to his many roles at Gold Lasso, Michael also enjoys volunteering for various religious organizations as well just doing what he can to help the community.

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