Elie is a true entrepreneur who has dedicated his career to digital marketing and media. He is responsible for Gold Lasso's strategy and helps lead the innovation behind the company’s products and services. Elie’s career as an Internet marketer has been chronicled in numerous media outlets, including Entrepreneur Magazine, The Wall Street Journal, Inc. Magazine, and The Washington Post. As a thought leader, Elie has written various articles for trade journals and blogs covering a wide range of Internet marketing topics, from strategy to e,xecution and speaks regularly at trade events. In 2007, he was asked to provide research and write the forward for the book The Complete Guide To E-mail Marketing by Bruce Brown. As a loyal Maryland Terrapin, Elie holds an EMBA and bachelors degree in finance in addition to serving as an adjunct professor of marketing at the University of Maryland’s Robert H. Smith School of Business.

As a hands-on technology professional and Chief Technology Officer, Michael is the architect of Gold Lasso’s eLoop and mLoop applications, responsible for all technology related decisions, and leads product development. As an entrepreneur from an early age Michael has always been fascinated by the idea of creating “things” that would help others to make their lives easier and more efficient. These spirits led him to co-founding Gold Lasso and begin developing products and tools to do just that. At Gold Lasso he’s in charge of making sure that the tools that they create continue to help their clients. This is accomplished by staying on top of the technologies that drive client needs and pushing their limits to come up with new and better ways to improve efficiencies. This has led to creating innovative ways to manage such things as email deliverability, message coding and optimization, ad creation, and automation. With his assistance, Gold Lasso has helped thousands of clients touch millions of people around the world. His calm and helpful demeanor, an atypical trait for his profession, accelerated him through the ranks of several federal government contractors until he was recruited by a large real estate investment trust, as their senior systems engineer. Michael later became vice president of an IT consulting firm that specialized in servicing trade associations in the Washington, Metro area. In addition to his many roles at Gold Lasso, Michael also enjoys volunteering for various religious organizations as well just doing what he can to help the community.

otam is responsible for sales and general operations management for Gold Lasso. As Gold Lasso's fourth employee, Yotam has implemented the sales foundation and operations for the company while expanding its network of clients, channels and sales team. Yotam has over 11 years of experience in managing Internet marketing operations and brings a fresh perspective to the discipline. Yotam’s current focus is to build on the exceptional growth Gold Lasso has seen in recent years while increasing the company's unique value propositions. Yotam holds a bachelor degree in accounting from the University of Maryland’s Robert H. Smith School of Business.

Danielle (Dani) is responsible for client management, education and satisfaction. Her development of educational programs gives our clients an edge by providing them with the necessary information to ensure their marketing efforts are successful. Danielle has several years experience in the association/non-profit marketing industry. Danielle started her career as a marketing coordinator at NASA's Center for AeroSpace Information where she was responsible for NASA's technology transfer publications and marketing collateral. Following her tenure at NASA, Danielle repositioned herself as a marketing and communications manager at Smith, Bucklin & Associates (SBA), the world's leading association management firm. While at SBA, Danielle was responsible for orchestrating the development, maintenance, and growth of all marketing programs including strategic planning, conference promotion, budget analysis, membership materials, media relations, publications and electronic communications for SBA's major accounts. Danielle is Gold Lasso’s first employee, and was instrumental in helping to get the company off the ground in its early days. Without her tireless efforts and dedication to its clients, Gold Lasso would still be a dream. Danielle holds bachelors degrees in Communications and Spanish from Towson State University.

Dilpreet (Dippy), an open source technologies maverick and is Gold Lasso's main technical advisor. With more than 16 years of experience in the IT industry, Dilpreet has worked and delivered on all life cycle phases of software development, from initial requirements to production maintenance. Dilpreet is passionate about new designs, frameworks, patterns and architectures and is always looking for new ideas and concepts. Dilpreet’s prior experience includes working with Telecom Company and the Department of Energy. Dilpreet holds a Bachelors degree in Computers from NIT-J, India.